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Google’s Free SEO Toolkit for Your Tech Marketing Strategy

Marketing for technology companies is becoming more and more difficult as this is a very dynamic and competitive industry. Luckily, apart from the many demands, requests, and checklists that Google has in order to showcase your company’s website on its first page, it also offers

The Lord of the SERPs: How to Conquer Search Engine Rankings with a Strategic SEO Campaign.

We all know it, search engine results pages (SERPs) are the ultimate battleground for online visibility. Just like in J.R.R. Tolkien’s epic, “The Lord of the Rings,” where power is sought through control of a precious ring, businesses today vie for that coveted top spot

Why Many Tech Companies’ Websites Fail to Convert (and What to Do About It)

In the world of tech, brilliant ideas and cutting-edge solutions are everywhere. That’s why we love working with tech companies, it never gets boring. But, many tech companies, while masters of innovation, struggle with a rather basic element of doing business: they fail to create

Top 10 Digital Marketing Agencies for Technology Companies in Europe (2024)

The technology sector is dynamic, innovative, and constantly on the move. To maintain a competitive edge, tech companies need digital marketing partners who understand the unique challenges and language of the industry. In this article we will take a look at Europe’s top 10 digital

Why SEO is the Smartest Way to Spend Your Marketing Budget

Picture this: you need a plumber ASAP. Do you click the first ad that pops up, or do you scroll down a little further and pick a business that seems well-established with good reviews? Most people go with option two. That’s the power of SEO

Everything You Need to Know About Search Intent – A Tech Company’s Guide to User-Centric Content

The world of search is always changing, but one thing remains constant: people have questions, and they want answers. Understanding search intent, or what someone really wants when they type in a search, is how you give them those answers. This refers to the underlying

Beyond Keywords – How Semantic Search is Changing the Content Game for Tech

The tech world thrives on relentless innovation. From cutting-edge algorithms to futuristic hardware, technology constantly changes our reality and the way we interact with the world around us. However, amidst this constant change, one trend is quietly reshaping the digital landscape with profound implications for

Why Every Tech Company Needs a Content Hub (And How to Build One)

The tech industry thrives on constant innovation. From cutting-edge software solutions to the latest advancements in hardware, tech companies push the boundaries of what’s possible. Yet, amidst this progress, one fundamental challenge remains: cutting through the noise and capturing the attention of a tech-savvy audience.

How to Create a Customer Persona for a Technology Company

In a world where technology rapidly evolves, understanding who you’re building solutions for is paramount. A customer persona (also known as a buyer persona) acts as a vital tool in any technology company’s arsenal. Product design becomes inherently user-centric, marketing campaigns hit the right notes,

The Crucial Role of Content Marketing in Empowering Technology Companies

The tech world moves at lightning speed. One minute you’re the hottest new app, the next you’re yesterday’s news. That’s why having a strong online presence is critical. Search Engine Optimization (SEO) is your secret weapon in this fight. It helps you get discovered by

Navigating Tomorrow: Unveiling the Future of SEO

Search engine optimization (SEO) is the process of improving the visibility and relevance of a website or a web page in organic search results. SEO is a vital component of digital marketing, as it helps businesses attract, engage, and convert online audiences. However, SEO is

The Human-Centric Revolution, where the Future of Business is People-Centric

As the digital landscape advances and technology reshapes industries, one undeniable truth emerges: the future of business is intricately woven with the lives, aspirations, and capabilities of people, and, in an era defined by unprecedented connectivity and rapid innovation, the spotlight is shining brightly on